How ISA Sections Can Leverage Social Media & Internet Technologies
I’ll be giving this presentation at the ISA Fall Leaders’ Meeting on Sunday, 4-Oct, 2009. The presentation is loaded on Slideshare and can be viewed in context below, full screen, or downloaded. The...
View ArticleBe Respectful in Our Marketing
Let’s talk about email. This has been a controversial subject for many years and for several reasons. Members (rightfully) complain that ISA sends too many emails. ISA (rightfully) responds that it is...
View ArticleMembers as Content Providers
Note: This post is part 3 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Content is the fuel for this new paradigm’s engine. A wide variety of interesting, thought...
View ArticleBuild an Army Using the Long Tail
Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest...
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Publishing in the Digital Age
Seth Godin's "Purple Cow" If you’ve been reading this blog or attending any of my presentations, it’s no secret that I’m a fairly big fan of Seth Godin. I watched a 30 minute video of his presentation,...
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High Five for Week Ending 18-Oct 2009
Weekly High Five lists the most interesting, compelling, and/or useful links of each week. Today’s post is the first in a new weekly series that will be called “High Five,” in which I will list the...
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Institutions: What’s the Worst That Could Happen?
There are man interesting discussions happening right now concerning the International Society of Automation (ISA) and its current travails with regard to its membership, publications, and exposition....
View Article7 Reasons to Include Facebook Fan Pages In Your Marketing
In a recent discussion with ISA leaders regarding how to lessen the number of emails it sends members, the topic of Facebook fan pages came up. The context of this discussion was focused on how ISA...
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Presentation: Zen and Now
PowerPoint doesn't kill people, bad presentations kill people. I used to think I was pretty good at creating presentations. I took a business communications class in graduate school and learned the...
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Jon DiPietro Receives Inbound Marketing Certification
February 26, Manchester, NH – Inbound Marketing University awards the Inbound Marketing Certification to Jon DiPietro as part of its comprehensive Internet marketing training program...
View ArticleCreating Great Content – ISA District 13 Leaders Conference
I was invited by Mike Bovenkamp to present at the ISA District 13 Leadership Council. Despite reduced funding from ISA for DLCs this year, Mike and the Sections in his district are to be commended for...
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Free Web Conferencing Service Comparisons
Chris Dunlap, ISA Boston Section Vice President, kicks off our October meeting on Livestream. I hosted a Web 2.0 workshop at last month’s ISA Fall Leader Meetings that was an open discussion of social...
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How Standards Proliferate
I thought I would take a momentary break from the inbound marketing content and post something from my engineering roots – standards. I’m heavily involved with the International Society of Automation...
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Ease Content Marketing Pain with CoSchedule
Content marketing is hard. According to a recent B2B marketing survey by TechValidate, the biggest challenges to content creation are the time involved to create it and difficulties promoting it. But...
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Insults: The Latest Conversion Rate Optimization Strategy?
So, is this a thing now? Over the past few months I’ve noticed what is ostensibly a conversion rate optimization trend that was a little jarring at first and now is beginning to get under my skin a...
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